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Were calling it: AI has forced a marketing paradigm shift, driving personalized, real-time, right-place consumer engagement at significantly lower cost. Join our latest interactive VB Live event in the new year to find out how to use AI to disrupt, instead of be disrupted.

Register here for free.

Its the Law of Accelerating Returns: When tech pundits try to predict the future, they always underestimate. The scientific reasoning: The more advanced a technology is, the faster it can progress precisely because its more advanced. Just take a look at notonly the progress of artificial intelligence and machine learning, but its proliferation of use cases, which is movinginevitably into the marketing realm.

And this is the kind of growth explosion you want to be at the forefront of. Its why here at the tail end of 2016, weve watched over 200 AI-focused companies raise nearly $1.5 billion in funding, and have seen a 6X increase in equity deals to AI startups from 70ish in 2011 to almost 400 in 2015.

Part of its because they know the machine learning call is coming from inside the house. AI has been slowly infiltrating company processes for years predictive analytics, for instance, uses a clustering algorithm to unite information from diverse datasets and powering new Netflix recommendations for your next binge watch, or Amazons suggestions for your next impulse buy.

But companies like Under Armour are tapping into IBM Watson AI technology to take this kind of insight even further and deepen customer relationships to an almost unprecedented degree. Theyre combining user-submitted data with third-party data and industry research in order to create fully personalized training, health, and nutrition content as well as offer personal assistantlevel support like mapping training routes based on weather and time of day.

Its turning search engines into personal assistants, too. With the AI-powered RankBrain, Google is using natural language processing (NLP) to not only improve content and query relevance, but offer users a more accurate interpretation of their voice search, as well as take user context into account, so that someone can turn to Google and say, Hey, Im broke but Im craving Chinese food. Where can I get some really good dumplings? and actually get results. On the marketing side? Its a major rewrite of how marketers understand and manage SEO, and its already impacting your results.

But AI is also a tool for marketers to use themselves, with deep learning large data sets tackled by machine learning poised to weaponize your social media strategy. Social platforms like Facebook are pouring cash into using AI for sentiment analysis, precision product recommendations, and refining image and voice recognition to help social networks to improve at scale, and bring your marketing tactics with it.

Plus theres dynamic price optimization, predictive customer service, and lethally accurate ad targeting with significantly lower CPA (watch machine learning optimize not only bids but the likelihood a user will click).

All this means an arms race for marketers. Machine learning and AI is providing marketers more and more powerful tools and you cant afford to fall behind. What was once an interesting market trend has to become tablestakes for you, if you want to stay competitive. Join this interactive VB Live event to learn how to step into the future of marketing.

Dont miss out!

Register here for free.

In this VB Live event,youll:

Learn how speech recognition impacts the SEO value on your web presenceUnderstand the full ROI of fully automated chat bots for artificial human interactionIntegrate deep learning into your marketing strategy to realize unbelievable lift


Stewart Rogers, Director of Marketing Technology, VentureBeatWendy Schuchart, Moderator, VentureBeat

More speakers to come.

Ecommerce marketers are already starting to go through their Holiday marketing checklist that is, if theyre smart. Because they know, as you should, its never too early to start planning.

Holiday Marketing ChecklistAvoid Abandoned Shopping Carts by Using Mobile Wallets

The use of mobile wallets continues to grow exponentially. Its got to be consumer-friendly to the nth degree to avoid massive checkout abandonment. Just look at the league third party payments are in:

Apple Pay is coming to the mobile web by December.Amazon Payments is rolling out new third-party payment apps that make purchasing easier than falling off a cyber log.PayPal Credit is just about cornering the market for mobile large-ticket items.Dont Forget Mobile Attribution

Mobile attribution is a keystone to marketing success this year. Are you able to connect your mobile spend with meaningful non-mobile results? Financial results? The big boys, like Walmart and Target, are already geared up for that. What are you waiting for?

DirectMobile Customers to Your Landing Pages

The mobile customer is a voracious consumer of every media platform. Youve got to recognize them as a major market and source of income. Mobile customers control just what media they will interact with you on, so your job is to make sure that whatever media it may be, from Facebook to Twitter, you are set up to receive them and direct them to your landing page with a minimum of hassle or delay. This Holiday season will truly be the Day of the Multi-Device Shopper. So be prepared on all fronts.

Use Facebook toRetarget Ecommerce Customers

Ad platforms are morphing fast.Facebook continues to be very lucrative when it comes to retargeting customers for ecommerce. They now offer in-store tracking. If youre an omnichannel merchant, the clicks-to-bricks ratio is looking better all the time. And their video platform is growing by leaps and bounds. Theres no telling how far they will be able to go this Holiday season with their video partnerships with eCommerce.

Facebook now ranks just behind YouTube for scalable video usage.Facebook continues to lead the way in two areas:

In the use of retargeting pixels. Just drop one at your site to instantly retarget abandoners. Dynamic catalog ads also take advantage of the customers curiosity about your brand.In helping you to retarget your email subscribers. You can upload a CSV of your emails to Facebook to create your own customer audience. This would be your buyer file; these are the customers that have a record of buying from you. They tend to be kind of a static audience, so give them your best shot with ads so they dont burn out.Keep Google Changes in Mind

The true backbone of digital consumer acquisition for the past ten years is undoubtedly Google. Keep these Google changes in mind as you gear up for the Holidays:

Google now has four text ads that are at the top of organic results. So more real estate than ever is dedicated to their ads.Adwords is practically a new user interface for the Holidays, so make certain you know where all the important features are located.Google will enhance the shopping pleasure of search users with their brand-new showcase shopping ads. Google says this will account for around forty percent of future shopping searches in broad terms, like winter clothes. Just think what your shopping ads can do with all this new ad space!Another critical addition at the granular level is their system of using more than one campaign along with negative keywords to guide shopping ads at the level of the keyword.Use Amazon Ads

The ads on Amazon continue to evolve. Many shopping trips now start at Amazon instead of at Google.Amazon added negative keywords to seller ads in late 2015.The Amazon vendor ad platform is gaining much more capability, including campaigns for Sponsored Products.

Dont Reinvent the Wheel

Dontrush to make every marketing ploy new. There are many old stratagems out there that are still worth using:

Offer Gift Cards

Gift cards never grow stale. Offer them right up until December 24. Make eye-popping deals, such as giving the customer a $120 gift card when they pay for a $100 gift card.

Get Your Email List TidiedUp

Now is the time to get your email marketing list strengthened and lengthened. Have it ready to blast off by the time the goblins start knocking on doors for Halloween.

Get Your Content Schedule Lined Up

Your content marketing schedule should be setup to publish content a week prior to each holiday as it comes. Youre not going to be writing posts about career advice unless youve got a clear tie in to a specific holiday along with it.

Up the Ante on Your Retargeting Goals

Stick to your retargeting goals, and up the ante. These are consumers who nearly went through with a purchase. Track them down and throw everything youve got at them; discounts, two for the price of one, a free X-dollar gift card when they place an order over X dollars. And, of course, that old standby free shipping!

Target the most recent visits the most aggressively. If they visited yesterday they are more likely to respond to you than if they visited a month ago.

Get Your Marketplace in Order

Right now dont wait until after Halloween. Keep an eye on reviews of your brand. Have inventory ready to go. Keep your sellers in check; cheap brand knock-offs are becoming a more serious problem this year than ever before.

Nows the time to run a few load tests if youre expecting really serious traffic. Make sure youre compliant and up to date on all security matters. Hackers dont knock off just because of the Holidays. Theyll be out there, sniffing like wolfs, looking for the weakest link in the cyber security chain. Make sure youre not that link!

Assess Your Customer Service Staffing Needs

The Holidays are the roughest time of the year for customer service. Assess your staff right now to forecast any problems in December. Then deal with those problems now.

Maybe the cold weather hasnt reached your part of the country yet, and nobody has gotten that Santa suit out of the mothballs but those Holiday sales dont come just because youve been a good little marketer.

Use this Holiday marketing checklist today:

Download it Now!

Youve got to start your Holiday marketing planning now to reap that happy holiday harvest in a few months!

Shopping Image via Shutterstock

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Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giants motion to dismiss a case that could redefine how businesses engage in search engine optimization. The case is especially noteworthy, as most previous challenges based on Googles search results have resulted in immediate dismissal.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in search engine manipulation in order to cause its websites to be ranked higher in Googles search results, stating that doing so was bad behavior that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiffs websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Googles own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures attorney Alexis Arena at Flaster Greenberg PC, Under Googles definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of pure spam and blocked from Googles search results, without explanation or redress.

It seemed as though I was personally targeted by Google, said Jeev Trika, CEO of e-ventures Worldwide. I would purchase a brand new domain and post nothing more than bye bye world and within minutes, Google would de-index that domain too. So, Googles argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.

The brief notes that search engine manipulation includes anything done to a website to make it more visible on Google -- and therefore virtually any business using generally accepted SEO tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owners properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

A First Amendment question.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch -- they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isnt the same thing as an article -- its just a mechanically ranked database. Googles entire case however, rests on a First Amendment argument.

Related: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously, said Alexis Arena, e-ventures Worldwides attorney.

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are editorial opinions and therefore qualify for First Amendment protection.

What is SEO and is it a legitimate strategy?

Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone, said Jeev Trika, CEO of e-ventures Worldwide. Because of changes to Googles algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.

Related: The Top 4 Reasons SEO Is Dead

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. Googles actions deny businesses the basic right to market themselves in the digital economy, said Trika. Google in reality controls the market for Internet advertising, and must be held to a higher standard.

Trika suggests Google is not drawing a distinction between generally accepted search engine optimization techniques -- such as simply creating and publishing outstanding articles and useful information -- and what they refer to as search engine manipulation. SEO is simply engaging in an ever-changing array of tactics to gain recognition -- something businesses have done long before the Internet existed. By Googles own definition of manipulation, any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.

Googles business model isnt, at the end of the day, providing a free search engine or publishing data, its selling advertisements, said Trika. The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

The University of Georgia Office of Marketing and Communications plans to remodel UGA's visual identity to make the connection between all UGA logos more recognizable, according to a an email from the Grady College of Journalism and Mass Communication Undergraduate Services.

"The visual identity of the university is the initial flag which permits a stakeholder to recognize our institution and also establishes a framework for presenting our various academic pursuits with greater consistency," the email said.

UGA's current academic logo was designed in 1988, according to the email.

Since 1988, several of UGA's peer institutions have redesigned their visual identities to better align across multiple departments and branches of the university, the email said.

As UGA's Office of Marketing and Communications explores the redesign of the university logo system, it will consult the thoughts and opinions of Grady College students, according to the email.

seo services dallas

Search engine optimization is something you need to master on your own. What you put in your website directly correlates your earnings potential. You'll find some top tips here.

When building your site using SEO techniques, pay attention to your site's theme. This boosts the rating of every page on your site if all of the pages on your site are related to a similar theme. To make your site appear to be on a theme, use similar keywords and synonyms on all the pages.

Bold important keywords. Don't overdo it, but keep in mind that search engines crawl the code on your site and pay attention to words that you emphasize. The engines then consider those words in your ranking. Bold words that are important and you'll guide the search engines right to the words you want them to see.

Even though you want to search engine optimize your website, write for readers first and search engine bots second. Yahoo, MSN and Google etc., now have some very intelligent bots crawling the internet, but bots don't buy goods in online stores, sign up for newsletters or inquire about your services. Humans visits have the potential to do all of those things, so while you need to include keywords in your text for SEO, keep the page readable.

While trying to optimize search engine results do not use frames. Frames can ruin a website's encounter with search engines. Search engines do not recognize frames as websites. If your website applies and uses frames, search engines will only index the home page and there is no guarantee the search engine will even do that!

After choosing your keyword phrase, purchase a domain name that includes your keyword. It will increase the likelihood of click-throughs, and it will give readers an instant idea as to what your site is about. This is key to rankings and is part of the reason you should always choose slightly less popular keyword phrases so that you are more likely to still find open domain names.

The easier your site is to navigate, the easier it will be to build an audience, and thus the better your chances are of ranking higher in search engine results. Have a clean, coherent website, and make use of simple additions like text links rather than using images or drop-down menus.

Instead of creating several new links every day that will not attract any traffic, spend time building an online network and look for a quality link that will redirect a lot of visitors to your website. You should do your best to get featured guest posts or to comment on popular sites.

Focus one one keyword per article. Many writers try to overdo it, and include several different keywords throughout their articles. This turns readers off to your work, as it becomes obvious that you are writing for the attention of a search engine or database. Using only one keyword is less noticeable, giving your readers the chance to focus on your article instead of the keywords.

When setting up your website, avoid flash. It will not do a thing for your search engine optimization, though it may look pretty to have Flash. With Flash as with Frames and AJAX, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.

Emphasize popular keywords instead of your website's name. Think about what most people will be searching for. When you are working on gaining ranks on search engines, you need to constantly consider what search terms your customers are going to be looking for, and then tailor your content to those terms instead of using obscure terms.

For optimal search engine optimization you should strive to use your keywords in any links that are posted on your page. Search engines give preferences to links over plain text so try to create links that utilize your keywords. Also test surrounding links tend to get higher preferences so use them around your links as well.

When designing and coding your site map, you must be certain that it ties in to your main page's URL. Search engines will use the information linked with the site map to select the one page from your domain that is considered to be the best total representation of your entire site. That single page is the one which will be used in search results.

Page rank isn't the end-all and be-all of search engine optimization. It's quite possible for a site with low page rank to be higher on a search engine results page than a site with a higher rank. What is key is the content of the page, its keywords, outbound and inbound links, and proper SEO.

When optimizing the images on your website, be sure to use the word "image", "picture", or "photo" along with a description. Many users search for images using a keyword plus one of those image-related words. Including both in your image description can help ensure they end up on your site.

If you're optimizing a website for a company, convince the owner to blog! People love to read what the big honcho in charge has to say, and they adore the idea of being able to communicate back with him through comments. This will drive a large amount of traffic to the site.

If you are a respected and well-known presence on online discussion boards or communities, include links to your site as part of your online signature. Of course, this technique is only effective if you are viewed favorably in the community, diligently follow all forum rules, and make valuable contributions to the larger discussion.

Don't ignore long-tail keywords. when optimizing your content, long-tail keywords could grab you traffic faster than your primary www.oraclenova.com keywords because they have far less competition. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, issues and ideas to find new long-tail keywords to use.

Now you know the many ideas that you can leverage off of to build your site. Your patience will give you what you want.

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In terms of ways to earn money, millions are finding that websites are fun, reliable and easy earners. However, a website needs to not only have ample traffic to be successful it has to be attractive and functional. So for every SEO tactic you know, you would do well to learn a web design tactic right alongside it. Here are a few different tactics you can use for your site.

Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. Consider breaking it up into sections and adding links to each section if you have a lot of related content that needs to stay together.

If your website is going to attract visitors, it needs to be easy to navigate. Place your links so they can be found easily. Menus also make site navigation much easier. Have your main page links located on every page so visitors can easily go through your site.

Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.

Have clear navigation. When a visitor comes to your site, make sure they can go through your site. You must have clear navigation to do this. Have all important links in prominent places. Try linking many pages in your site. Allow information be found from every part of the site.

To help you design a site that is easy for people to read all the information, make sure the pages are not too wide. They will fit on most people's computer screens if the pages are not too wide. If the page is too wide, then part of your valuable information could be left off the page.

You can create a site using free software. A lot of users think they have to buy pricey applications, but many free programs are out there to give you a hand. You just have to search a little to locate the free tools that best suit you.

When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.

When designing your website, it is a good idea not to stray too far from popular conventions. For example, most users expect that when they click on the website logo at the top of a webpage, they will be taken to the home page of the website. It can confuse the user if your website behaves differently. In many cases, straying from such conventions can lead to a poor overall user experience.

Understand that when you first start out that it's going to take time for your site to become popular. You can try your best to generate as much traffic to your site as possible but make sure that you know what to expect so that you can continuously adapt your strategies accordingly.

Practice with a very basic layout to understand the basics of web design. This allows you to get comfortable with the general processes of web design in an easy-to-understand environment you can always move on to more complex layouts as you gain experience.

When using links on a page be sure the link uses text content. When a link uses text content, it is easy for the visitor to see and understand where they are going. It may be possible to click them by accident and result in a key board shortcut if you have links that have no text content.

Put together a nice page about you or your organization and title it "About" or "About Us." A lot of websites containuninformative and ugly, generic "About Us" pages. Crank it up a bit! Provide some insight for your visitors tell them how and why you built your site and what goals you want it to reach for your company.

Make sure that you periodically go back and try to remember all that you've learned thus far. One of the biggest problems people have when they first start out with web design is that they learn one or two things and forget them a couple of days later, which can hurt their website progress.

Talk to a pro to learn a lot about web design. This virtually guarantees that you will improve, so long as you put in the effort.

Obtain feedback from others on the design of your site. Talk to a web designer to find out what you did wrong. Try asking a select group of your website visitors to go through your website to report to you what they disliked and loved about it.

It might be best to look at alternatives to Flash. Flash can slow down visitors' computers, and make them unlikely to want to stay on your site. Also, you should keep in mind that a lot of mobile Internet tools, such as smartphones and tablets, will not display Flash. You could be cutting yourself off from a pretty large pool of potential visitors by using Flash.

Now that you have digested this great information, hopefully you have discovered something new about web design. This is just one article out of many possible ones, but the importance of web design has hopefully been stressed adequately in this one.

Make good use of "white space." Although not always white, it is merely a blank space within a web page. Designing web pages with a how viewers would see your site is key, therefore you don't want to clutter your website with lots of pictures and text. White space allows visitors to easily scan your pages and feel comfortable on your site.

After reading this article, you should have a better idea about what needs to be done to design your website. Create a budget, look for advisors, and start your website. Get started on creating the best website possible for your business without any costly expenses.

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